This is me in 15 pictures.
From online workshops, presentations, trainings, in-depth interviews, and mappings, to role playing and more-than-human costumes. I am also good behind a screen, managing projects and writing (see my blog!), but those pictures were a bit more boring.
CV
+34 650 338 094 · adamaymo@gmail.com · www.linkedin.com/in/ada-maymo/
I am a strategic and service designer, and a user researcher with 4’5 years of relevant experience in the field. I am passionate about using service design methodologies, design futures, storytelling, and community engagement, to support a transition towards new social and environmental models that are more sustainable, regenerative and just. I have worked in Barcelona and London in different industries, such as education, social innovation, public design, telecommunications, and insurance services. I have professional experience working in the private sector, with non-for-profit organisations, and most recently in the public sector. Scroll down to read about some of the approaches I take in my work as a Service Designer and how I adapt my work to different contexts.
WORK EXPERIENCE
Service Designer Lead / Activist at The Care Lab, Barcelona | 2024 – today
International network of designers-turned-activists working to transform and reimagine Care through Design, locally and globally.
ROLE: End-to-end design, participation and implementation of care system transformation projects in complex partnership collaboration projects. I both provide my skills as individual contributor and project lead. I am currently leading a project in partnership with the Digital Strategy at the Catalan National Healthcare Service to rethink the future of health information systems for a person centric, longitudinal, and integrated care model.
Service Designer and User Researcher at Ealing Council, London | 2024
Local Government providing public services for residents, aiming to achieve a more creative and collaborative working culture that promotes more resident empowerment.
ROLE: Part of a highly collaborative team, my role includes stakeholder engagement, desk and field qualitative and quantitative research, creative workshop design and facilitation, and service design. I support council-wide staff teams in several projects, and I lead as a service designer and a user researcher in two projects:
(1) Explore and test the use of GenAI in local government through a live trial of MS Copilot, delivering engagement sessions with staff to map their journeys in their daily work, and designing a resident group to engage in conversations about ethics and AI.
(2) Co-design with local organisations and council staff a support programme for entrenched homeless people in the borough, delivering field research, stakeholder workshops, and prototyping and testing of new services.
Senior Strategic & Service Designer at Innova Partners, Barcelona | 2018 – 2022
Consultancy specialised in customer-centric marketing and innovation in diverse industries (main projects in telecom, insurance services, and pharma), and with a responsible design portfolio line working with NGOs and educational communities.
ROLE: End-to-end participation in projects as a service and strategic designer, using human-centred, co-creative and Design Thinking methodologies through framing, research, design, testing and implementation of projects. I was the project lead and managed both client and a junior designer in 7 different projects, ranging from many topics: education, inclusivity, gender, telecom, insurance and protection.
Product & Graphic Designer at WeColors, Barcelona | 2013; 2015; 2016 – 2017
Cosmetic products manufacturing and distribution for Mercadona (Supermarket chain, with 1.600+ stores in Spain and Portugal).
ROLE: Graphic design and artwork preparation, product development and 3D modelling, photo shootings coordination, and external design agencies work supervision.
EDUCATION
MA Service Design with distinction at University of the Arts London, London | 2022 – 2023
BA Product Design at Elisava School of Design & Engineering, Barcelona | 2012 – 2016
SHORT COURSES
u-lab: Leading From the Emerging Future at MITx Online | 2023 (8-WEEK COURSE)
Becoming a Changemaker at University of Cape Town | 2020 (6-WEEK COURSE)
Business Models for Social Impact at + Acumen | 2019 (4-WEEK COURSE)
LANGUAGES
Proficient in Catalan, Spanish, English
PROJECTS & COLLABORATIONS
Panelist – ‘Public Design for Climate Action’ hosted by Service Futures Lab (UAL), London | 2024
Panel discussion to explore how designers support positive climate action in collaboration with public sector organisations.
ROLE: Share my expertise through a 10′ presentation and participate in the discussion and questions.
Panel Host – ‘Nature as a Co-Designer’, self-promoted and internationally | 2023
Online panel discussion to explore the role of nature in the design process (80+ audience).
ROLE: Co-create the panel with a team of 6, bring one of the panelists, and host the event.
Educational Designer and Coach – ‘The Challenge’ educational trip by Fundació LaCaixa (Collaboration with Alwa Emprendizaje Social), Boston & New York | 2023
Educational trip to Boston & New York for the winning teams (64 students) of The Challenge in Barcelona to contextualise their learnings and meet and exchange experiences with renowned changemaker leaders.
ROLE: Design of activities and educational support to 24 students to reflect on their experience and transfer it into their projects.
Educational Designer, Coach & Coordinator – EduCaixa Challenge by Fundació LaCaixa (Collaboration with Alwa Emprendizaje Social), Barcelona | 2018 – 2021
3-day educational challenge hosting 400+ students and 100+ teachers from Spain, Portugal, and Colombia.
ROLE: Preparation of the learning experience and materials design, and facilitation and coordination during the 3-day event. Successful adaptation to online and hybrid formats in 2020 and 2021.
Workshop Co-creator & Co-facilitator – ‘Diseña tu presente, crea tu futuro. Design Thinking aplicado a tu carrera profesional’ hosted by Fundació Princesa de Girona, Barcelona | 2020
Professional orientation workshop to college students through Design Thinking.
ROLE: Co-creator and co-facilitator of the workshop for 50+ students.
Educational Designer, Coach & Coordinator – [Re]Learn Festival hosted by Learnlife, internationally | 2020
3-day online international challenge (16 countries) for teachers and education professionals to rethink school innovation.
ROLE: Preparation of the learning experience and materials design, and facilitation and coordination during the 3-day event.
Ada Maymó Costa 